🚖 Fair Fares: Why We’re Not in the Race to the Bottom

In the world of private hire, it’s easy to be dazzled by slick apps promising fast rides and low prices. But let’s pause for a second, who actually pays the price for “cheap”?
(Spoiler alert: it’s not the investor in Silicon Valley)

At Derby Cars, Driven by Derby, we believe in something better: Fair Fares. That means charging a rate that reflects the real cost of running a safe, professional, and reliable service, while ensuring our locally licensed drivers take home the earnings they truly deserve.

🧾 What Happens to Your Fare on Big Platforms?

When you book through one of the big-name apps, that fare you see isn’t going straight into the driver’s wage packet. First comes card processing fees, then the VAT. Then a slice for the platform’s commission and profit. By the time the driver is paid, they’re often left with far less than you’d think/ despite doing all the actual work.
Next time you jump in that car booked by the App that kinda rhymes with ‘Tuba’, chat to the driver. It can be pretty eye opening.

We’ve decided not to be part of that system. No hidden algorithms, no unclear ‘Dynamic pricing’ no 30% cuts vanishing overseas or already rich shareholders, and no pressure on drivers to work longer for less.

👥 Built for People, Not Just Profits

Our Fair Fares model is built around a simple idea: the people doing the work should be the ones rewarded. We don’t artificially deflate prices just to beat the competition. We don’t flood the streets with out of town drivers. And we certainly don’t believe that transport should be a race to the lowest possible fee. That low ‘start rate’ soon racks up and with minimal fares, it all about balances out.

Instead, we focus on sustainable pricing, driver respect, and local reinvestment. When you ride with us, you’re not just getting from A to B, you’re helping keep skilled, experienced, local drivers on the road and supporting a project that values fairness over flash.

💬 The Bottom Line

A fair fare isn’t just about numbers, it’s about principles. It’s about booking with people who know your streets, respect your time, and are proud and able (its a tough badge to get) to drive under a local licence.

So next time you’re about to book a ride, remember: cheap comes at a cost. Choose Fair Fares. Choose local. Choose people.

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