Our Story
At Driven by Derby, we’re not just building a taxi service, we’re building a driver-focused project. Our mission is simple: to support local drivers, celebrate Derby talent and create a fair, sustainable way to work. Every decision we make is designed with the community, passengers and drivers in mind, not shareholders or outside investors.
100% Derby Drivers
If you’re celebrating Derby, why wouldn’t you choose Derby-licensed drivers? Unlike out of town drivers from Wolverhampton, Ashfield, or Gedling, Derby taxi drivers must pass rigorous knowledge tests, complete driving assessments and follow stricter Derby City Council terms and conditions. That blue badge isn’t just a symbol it’s a guarantee of quality, professionalism, and local expertise.
Fair fares for passengers and drivers
We believe in fair fares for everyone. Passengers know what they’re paying, while drivers earn what they deserve without giving up large percentages to overseas tech companies. Every journey supports local people and keeps money circulating in Derby’s economy.
Supporting local, working local
We support anyone wanting to work hard to provide for their family, but we don’t cut corners. Bypassing local standards may be easier, but it undermines quality and community. If we’re here to shop local, trade local and celebrate Derby, we should be here for Derby drivers too. Every ride strengthens the local economy, pays local council license fees and helps build a thriving, resilient city.
Built around drivers
This is a driver-first project, not a traditional taxi operator business. That means every choice, from app choices to fare structure is made to empower drivers, make their work sustainable and give them the recognition they deserve. We’re here to provide the tools, support and a fair platform so that Derby drivers can focus on what they do best: driving safely, efficiently and proudly for their city.
Our commitment
Driven by Derby is more than a taxi service, it’s a community movement. We’re proud to celebrate Derby’s local talent, uphold rigorous standards and create a model that works for both passengers and drivers. When you ride with us, you’re supporting Derby, its people and its future.