At our core, we believe in fair fares, not just for our passengers, but for the drivers who keep our city moving. We’re not interested in joining a race to the bottom on pricing, especially when it’s local drivers who lose out and overseas shareholders who profit. Cheap fares might look good on an app screen, but they often come at the cost of quality, sustainability, and fairness.
Our pricing is built to ensure that hardworking, locally licensed drivers earn a decent living for the essential service they provide. When you book with us, you’re not lining the pockets of distant investors you’re backing your neighbours, your community, and a transport system that puts people before profit.
What many people don’t realise is that the same fare on a large app platform is often broken down before the driver sees a penny. With VAT, card processing fees, commission, and company profits all taken out first. By the time the driver is paid, it’s a fraction of the total cost. We believe that’s not right. When you ride with us, a fair fare goes where it should, direct to the driver. It’s a simple, honest model that values the people doing the work, not just the ones running the platform.
For the record:
Our fairs are currently set at £4.00 for the first mile and 0.20p each onward 176 yards after that.
If however the journey is up to a mile, this defaults to our minimum fair – £4.50.
Here is a simple little calculator helping you to understand how much travel with us costs. Please note, these are the BASE CHARGE estimations.
For a full estimate and to check availability, download the APP: CLICK HERE